Campaign details
Brand: SnickersBrand owner: Mars IncorporatedAgencies: Impact BBDO, OMDMarket: Saudi Arabia, United Arab EmiratesIndustries: ConfectioneryMedia channels: Online video, Outdoor, out-of-home, Radio & audio, Sales promotion, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k
Executive summary
Chocolate bar brand Snickers has been warning people about the consequences of hunger for many years. It has been constantly telling people, "You're not you when you're hungry", and to grab a Snickers to prevent hunger blunders. But what if the mistake has already been made? We came...