Campaign details
Brand: Samsung Home AppliancesBrand Owner: SamsungLead Agency: R/GAContributing Agencies: StarcomCountry: Saudi ArabiaIndustries: Home appliancesMedia Channels: Online video, Social mediaBudget: Up to 500k
Executive summary
MENA consumers are second only to those in Latin America in their passion for food that is natural and made from fruit and vegetables. However, these consumers were not asking themselves: "What fridge will keep my food freshest?". To them, a cold refrigerator is equated with fresh food. But freshness isn't about staying cold; it's about maintaining the flavour, smell,...