Brand: Orange Tunisia
Brand owner: Orange Tunisia
Lead agency: FP7/Tunis
Contributing agencies: UM MENA, Tunisia
Industries: Telephone & internet services
Media channels: Games & competitions, Mobile & apps, Online video, Social media
Budget: Up to 500k
In Tunisia, a market driven by a young audience, Orange had the best 4G vs. Tunisie Telecom and Ooredoo. But was not known for it.
We showed its speed and coverage by choosing retro gaming – a huge trend with Tunisian youth – and created a product demonstration that only worked at its best on Orange's 4G network.
Now, Street Fighter is Tunisia's most popular retro game. But while the game has characters from many different countries, it never had one from Tunisia. So, we tapped into the most famous, iconic and hilarious street fighters of Tunisia – The Harzas (women who work in Turkish baths called Hammams) and got them to fight over stealing each other's clients!