Campaign details

Brand: Mahfazti (Mobile Wallet)
Brand Owner: Umniah
Lead Agency: Adpro Communications
Country: Jordan
Industries: Telephone & internet services
Media Channels: Events & experiential, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio, Social media
Budget: Up to 500k

Executive summary

Umniah, a mobile telecoms operator based in Jordan, exists in a competitive market with Zain and Orange. Zain is the leading telecoms operator in Jordan, and Umniah a third-comer, that changed the market dynamics with its value offering and aggressive plans.

With technology advancing at speed and the rise of the Internet of Things, telecoms companies in Jordan were constantly introducing innovative products, such as the mobile wallet.