Campaign details

Brand: Libero Peaudouce
Brand Owner: Sancella
Lead Agency: Mindshare Tunisia
Contributing Agencies: BOX
Country: Tunisia
Industries: Baby care
Media Channels: Games & competitions, Online display, Online video, Radio, Television, Virtual & augmented reality
Budget: Up to 500k

Executive summary

The following case study explores the robust digital campaign that nappy brand Libero Peaudouce adopted when communicating about its Confort-Flex product to the Tunisian market.

Libero Peaudouce wanted to introduce the Confort-Flex to the market, while showcasing the advantages of mobility and flexibility it brings to babies.

To achieve the primary objective set, the brand designed a game that took parents on a 360° interactive video experience showing how babies are uncatchable when wearing Confort-Flex nappies, as they can move quickly and easily.