Jawwy: The Fairness Show

Mobile telco brand Jawwy focused on fairness to increase brand equity and grow sales in the cluttered Saudi telecom category.

Campaign details

Brand: Jawwy Brand owner: Saudi Telecom Company Agencies: FP7 McCann Dubai, FP7 McCann Riyadh Market: Saudi Arabia Industries: Telephone & internet services Media channels: Content marketing, Online video, Packaging & design, Social media Budget: Up to 500k