Campaign details
Brand: Emirates NBD CardsBrand owner: Emirates NBDLead agency: HUMAN-FilmCountry: United Arab EmiratesIndustries: Credit cards & loansMedia channels: Online videoBudget: Up to 500k
Market background and cultural context
Emirates NBD is the leading banking group in the region. It has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.
The bank currently has 230 branches and 1040 ATMs...