EGBank: Mint

Banking brand EGBank established its own startup incubator to grow its affinity with young people in Egypt and get them to open accounts.

Campaign details

Brand: Mint Brand owner: EGBank Lead agency: FP7/CAI, Part of McCann Worldgroup Country: Egypt Industries: Banks Media channels: Content marketing, Social media, Sponsorship - media Budget: 1 - 3 million

Executive summary

In 2017, local bank EGBank

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