Donner Sang Compter (DSC): Blood Unity

Donner Sang Compter (DSC), an NGO promoting voluntary blood donation, hijacked an outdated tradition to increase awareness of the importance of donating blood in Lebanon.

Campaign details

Brand: Donner Sang Compter (DSC)Brand owner: Donner Sang Compter (DSC)Lead agency: FP7 McCann Dubai, FP7 McCann BeirutContributing agencies: McCann Health DubaiMarket: LebanonIndustries: Charities & voluntary organisationsMedia channels:...

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