Diari: A journey across Tunisia

Tahaab Rais, Tala Arakji, Mongi Bhouri

Couscous brand, Diari, celebrated both its 40th anniversary and the end of the lockdowns with an uplifting branded-content documentary series in Tunisia.

Campaign details

Brand: DiariBrand owner: DiariLead agencies: FP7 McCann Tunis, FP7 McCann DubaiContributing agencies: UM Tunis, Propaganda ProductionMarket: TunisiaSector: Convenience, readymadeMedia channels:Content marketing, Merchandise & free gifts,...

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