Campaign details
Brand: ChicletsBrand Owner: MondelezLead Agency: JWT EgyptContributing Agencies: Starcom EgyptCountry: EgyptIndustries: ConfectioneryMedia Channels: Online display, Online video, Packaging & design, Social media, TelevisionBudget: Up to 500k
Executive summary
Chiclets is a 20 year old chewing gum brand in Egypt, and over time it has become less relevant to modern Egyptians. In the last three years we've been working hard to refresh Chiclets' image and transform it from a 'grandmother's brand' into one Egyptian youth can relate to and love.
First, we started with...