Chiclets Re-vamp

This case study shows how Chiclets, a chewing gum brand, successfully rebranded its product by redesigning its package and introducing it to a younger Egyptian audience using Facebook's live streaming feature.

Campaign details

Brand: ChicletsBrand Owner: MondelezLead Agency: JWT EgyptContributing Agencies: Starcom EgyptCountry: EgyptIndustries: ConfectioneryMedia Channels: Online display, Online video, Packaging & design, Social media, TelevisionBudget: Up to 500k

Executive summary

Chiclets is a 20 year old chewing gum brand in Egypt, and over time it has become less relevant to modern Egyptians. In the last three years we've been working hard to refresh Chiclets' image and transform it from a 'grandmother's brand' into one Egyptian youth can relate to and love.

First, we started with...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands