Burger King: The Doppelganger

QSR brand Burger King called on a cast of celebrity doppelgangers to launch its repackaged value items and increase sales in Saudi Arabia.

Campaign details

Brand: Burger King Brand owner: Restaurant Brands International Agency: Wunderman Thompson KSA Market: Saudi Arabia Sector: Restaurants & Takeaways Media channels: Online display, Outdoor, out-of-home, Packaging & design Budget: Up to 500k

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