Burger King: Pay Cut Whopper

Mona Hassanie

Fast-food chain, Burger King, humanised the transactional nature of app orders to increase home delivery sales in the UAE.

Campaign details

Brand: Burger KingBrand owner: Restaurant Brands InternationalLead agency: Wunderman Thompson DubaiContributing agencies: Asteroide Filmes, MediaCom, Canja do BigodeMarket: United Arab EmiratesSector: Restaurants & TakeawaysMedia channels:...

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