Burger King: Burjer Kinj

QSR brand Burger King created a social media, outdoor and in-restaurant campaign based on the Arabic pronunciation of 'burger' to increase Whopper sales and reignite interest in the brand in Saudi Arabia.

Campaign details

Brand: Burger King Brand owner: Burger King Agency: Wunderman Thompson KSA Market: Saudi Arabia Industries: Restaurants & takeaways Media channels: Online video, Point-of-purchase, in-store, Social media Budget: Up to 500k

Executive summary

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