Campaign details
Brand: Atlantis The Palm, DubaiBrand owner: Atlantis Hotels & ResortsLead agency: FP7 McCann DubaiContributing agency: Magna Global DubaiCountry: United Arab EmiratesIndustries: HotelsMedia channels: Competitions & contests, Events & experiential, Merchandise & free gifts, Online video, Radio & audio, Voice, chatbotsBudget: Up to 500k
Executive summary
The hotel market in Dubai is extremely competitive. There are more hotel keys per person than anywhere else in the world and the number of new rooms added each year grows by 10%.1This is a place...