Anghami: Radio Windows

Music-streaming platform Anghami ran a social media campaign based on coping with coronavirus lockdown to increase brand love by presenting itself as a supportive face to subscribers across the Middle East.

Campaign details

Brand: AnghamiBrand owner: AnghamiAgency: In-houseMarket: Middle East & North Africa (general region)Industries: Radio stations & servicesMedia channels: Online video, Social mediaBudget: No budget

Executive summary

With the sudden outbreak...