Campaign details
Brand: YoodoBrand owner: Celcom Axiata BerhadLead agency: AdasiaCountry: IndiaIndustries: Telephone & internet servicesMedia channels: Online video, Search marketing, Social media, Voice, chatbots, Websites & micrositesBudget: Up to 500k
Executive summary
Malaysia's telco scene is dominated by three major players: Celcom, Maxis and Digi. As in the rest of the world, the telco market in Malaysia is a sunset industry, with declining growth. Enter Yoodo – the first fully digital mobile provider, who wanted to disrupt these giants.
Retail storefronts play a big role in Malaysia's...