Campaign details
Brand: TescoBrand owner: TescoLead agency: MindshareCountry: MalaysiaIndustries: Supermarkets & grocery storesMedia channels: Mobile & apps, Programmatic display, Sales promotionBudget: Up to 500k
Executive summary
In a competitive Malaysian retail landscape, Tesco faced challenges in winning over new customers in a category driven by habits, price and location.
With an objective to increase footfall traffic, we created ROLVA (Reach Optimised Location Visitation Attribution) – a data-driven, media-optimised, online-to-offline retail solution that optimised the effectiveness of advertising campaigns by tracking footfall visits to point of interest.
ROLVA...