Tata Yodha: Unshakeable, Unstoppable in Nepal

Automobile manufacturer Tata Motors used an online campaign to launch its new Yodha pick-up truck and regain market share in Nepal.

Campaign details

Brand: Tata YodhaBrand owner: Tata MotorsLead agency: Rediffusion Y&R IndiaContributing agencies: WaveMaker IndiaCountry: NepalIndustries: Vans, Trucks, RVsMedia channels: Online video, Social media, Word of mouth, advocacy

Executive summary

Tata Motors Limited, a US$45bn organisation, is a leading automobile manufacturer with a portfolio that includes a wide range of cars, utility vehicles, trucks, buses and defence vehicles.

Tata Motors Commercial Vehicles is the market leader in the South Asian markets of India, Bangladesh, Sri Lanka and Nepal. Tata Motors exports its range of commercial vehicles from...

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