Samsung India: Good Vibes

Electronics giant Samsung created an app to enable two-way communication between the deafblind and their caregivers and launched it in India using a digital campaign supported by cause advocates.

Campaign details

Brand: Samsung IndiaBrand owner: Samsung IndiaAgency: Cheil IndiaMarket: IndiaIndustries: Mobile devicesMedia channels: Events & experiential, Mobile & apps, Online video, Public relations, Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

Samsung India has a long-standing history of creating social innovations that defy barriers to progress – whether it's bridging geographical exclusion, overcoming educational disability or addressing gender divides.

In 2019, it wanted to bring about technological inclusion to a community of over 500,000 people who can't physically experience any form of audio-visual communication:...

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