Republic TV Launch: Taking India’s news genre by storm

Preeti Mascarenhas, Ravishankar Subramanian

Indian news outlet Republic TV launched a news show centred on celebrity newscaster Arnab Goswami with the aim of becoming the leading English news channel within four weeks of launch.

Campaign details

Brand: Republic TVBrand owner: ARG Outlier MediaLead agency: MindshareContributing agencies: OgilvyCountry: IndiaIndustries: TV channels, services, programmesMedia channels: Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, Television, Video on demandBudget: Up to 500k

Market background and cultural context

The Indian broadcast news genre saw a huge shake-up in November 2016 when India's premier news anchor Arnab Goswami left the largest media conglomerate, leaving behind the number-one English news channel, Times Now, where he had been the Editor-in-Chief as well.

In...

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