Campaign details
Brand: ReebokBrand owner: Reebok (India)Lead agency: McCann WorldgroupCountry: IndiaIndustries: SportswearMedia channels: Events & experiential, Online display, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television, Websites & microsites Budget: 500k - 1 million
Executive summary
Indian women have tough lives. They have daily battles to fight – at home, at work and on the street. To help them fight these battles, Reebok decided to make them mentally prepared, mentally fit and mentally tough. So, unlike other fitness brands that focused on the physical aspects of fitness...