Paytm: Winning over the stubborn Indian shopkeeper

Paytm, India's leading digital wallet, grew its merchant base through an advertisement campaign aimed at local shopkeepers.

Campaign details

Brand: Paytm Brand owner: One97 Communications Pvt. Ltd. Lead agency: McCann Worldgroup India Country: India Industries: Digital payments Media channels: Mobile & apps, Television Budget: 500k - 1 million

Executive summary

In the autumn of 2016,

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