Paytm: Helping India cope with the death of cash
Jitender Dabas, Harshvardhan Sahni
Paytm, India's leading digital wallet, used the disruptive demonetisation of two high-denomination bank notes as an opportunity to extend the digital payment system to undigitised members of the Indian economy.
Campaign details
Brand: Paytm
Brand owner: One97 Communications Pvt. Ltd
Lead agency: McCann Worldgroup India
Country: India
Industries: Digital payments
Media channels: Events & experiential, Mobile & apps, Online video, Print - general, unspecified, Television
500k - 1 million
