Panadol: Sahanaabhimani

Campaign details

Brand owner: GlaxoSmithKline
Lead agency: Ogilvy Public Relations
Brand: Panadol
Country: Sri Lanka
Industry Non-prescription, OTC products
Media: Events & experiential, Newspapers, Other & ambient media, Public relations, Radio, Social media, Television
Budget: Up to 500k

Executive summary

Sri Lanka was ranked as one of the least happiest countries in the world according to the World Happiness Report 2013, coming in at 137 out of 156 nations. While the country did have problems with post-war reconciliation and economic strife, there were still plenty of reasons for Sri Lankans to be happy about, and Panadol Sahanaabhimani was a campaign designed to inspire more happiness.

"Sahanaabhimani" the campaign's name was created from the amalgam of two Sinhala words; 'Sahanaya' which means relief and 'Abhimani' which refers to the feeling of pride and happiness.