Campaign details
Brand: P/SBrand owner: UnileverLead agency: MindshareContributing agencies: TotallyAwesome, Seikosha, YouTube, FacebookCountry: VietnamIndustries: Oral healthMedia channels: Content marketing, Online video, Social media, Sponsorship - media, Word of mouth, influencersBudget: Up to 500k
Executive summary
In Vietnam, the number of children with dental cavities is on the rise: 80% of children between four and eight years old have decay. More than 90% of kids are not taking proper care of their teeth. P/S, Vietnam's leading brand in cavity protection, has identified this challenge.
In 2018,...