Ho Ee Ki – Let It Go

Malaysian online marketplace targeted Chinese Malaysians with a humorous social media campaign, filmed in their local dialect, to boost site listings during Chinese New Year.

Campaign details

Brand: Mudah.myBrand owner: Sdn BhdLead agency: Isobar MalaysiaContributing agencies: Universal McCann Malaysia, Sotong Potong Studio Sdn Bhd, Tien Creative Sdn Bhd, SocietyCountry: MalaysiaIndustries: Online retailMedia channels:Events...