MILO Cans: Twisted Football

This case study describes how MILO, the Malaysian nutritional beverage brand, targeted the teen market.

MILO Cans: Twisted Football

Ahmad Farris Baharom Alam Shah and Mindy Yap

Campaign details

Brand owner: Nestle Agency: Ogilvy & Mather Kuala Lumpur, Malaysia Brand: MILO Country: Malaysia Channels used: Branded content, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, widgets, Online video, Other and ambient media, Point-of-purchase, in-store media, Public relations, Sales promotion, Socia Up to 500k

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