MILO Cans: Twisted Football
Ahmad Farris Baharom Alam Shah and Mindy Yap
Campaign details
Brand owner: NestleAgency: Ogilvy & Mather Kuala Lumpur, MalaysiaBrand: MILOCountry: MalaysiaChannels used: Branded content, Email marketing, Events and experiential, Games and competitions, Internet - display, Internet - microsites, widgets, Online video, Other and ambient media, Point-of-purchase, in-store media, Public relations, Sales promotion, Social mediaMedia budget: Up to 500k
Executive summary
When your brand is thestaple drink of every small kid in the country, chosen by mums for its nutritional, energy-giving properties, entering the...