Mastercard: Road to Milan

Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: Digital Arts NetworkContributing agencies: Carat, OctagonCountry: VietnamIndustries: Financial services (general)Media channels:Email marketing, Games & competitions, Mobile &...

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