Mastercard: Road to Milan

Credit card brand Mastercard used a digital, social media and mobile campaign to change the cash-centric culture in Vietnam.

Campaign details

Brand: Mastercard Brand owner: Mastercard Lead agency: Digital Arts Network Contributing agencies: Carat, Octagon Country: Vietnam Industries: Financial services (general) Media channels: Email marketing, Games & competitions, Mobile & apps, Online video, Programmatic display, Social media  Up to 500k

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