Manthri.lk: The Vote Scam

Campaign details

Brand owner: Verite Research
Lead agency: Ogilvy Public Relations, Phoenix O&M
Brand: Manthri.lk
Country: Sri Lanka
Industry Charities & voluntary organisations, Websites, online services, apps
Media: Online video
Budget: Up to 500k

Executive summary

The Vote Scam was a campaign set before Sri Lanka's 2015 General Election to make the public aware about www.manthri.lk – the country's only parliamentary monitoring platform freely accessible to the public. Manthri.lk was a useful resource for Sri Lankan voters to judge contesting members of parliament on their work and actions in parliament, instead of having to rely on propaganda which overwhelms the public pre-election.