Campaign details
Brand: LivpureBrand owner: SAR GroupLead agency: Famous InnovationsCountry: IndiaIndustries: Home appliancesMedia channels: Events & experiential, Online video, Social media, Word of mouth, advocacy
Executive summary
Livpure is a challenger brand in the water purifier category in India. A story about features would make it similar to the other brands.
The aim was to move from being born out of a product benefit, to finding its origins in a higher purpose. In India, the narrative around saving drinking water isn't relatable to those with access to water every day....