Campaign details

Brand: Litro Gas
Brand owner: Litro Gas Lanka Limited
Lead agency: Mindshare Sri Lanka
Country: Sri Lanka
Industries: Energy & water suppliers
Media channels: Mobile & apps, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio, Social media, Television
Budget: Up to 500k

Executive summary

Litro Gas is the largest importer and supplier of liquefied petroleum gas in Sri Lanka, which operates Sri Lanka's only import terminal and filling facility. As the national LP gas supplier for more than 145 years, Litro Gas holds 70% market share, while only 40% of households use LPG for their cooking needs. This fact has always been a key challenge for the industry and for the brand.

Campaign objectives

Increase "brand recognition"