KFC: Gamers' Playground

Quick-service restaurant brand KFC used a collaboration with a ghost-hunting game to increase restaurant traffic and sales, by appealing to a young audience in China.

Campaign details

Brand: KFC Brand owner: Yum! China Lead agency: Mindshare Country: China Industries: Restaurants & takeaways Media channels: Events & experiential, Games & competitions, Mobile & apps, Outdoor, out-of-home, Social media, Virtual & augmented reality No budget

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