KFC Dumi: AI Service Robot

Chris Chen

Fast-food chain KFC introduced an order-taking AI robot, Dumi, into its KFC Original+ concept restaurant in China.

Campaign details

Brand: KFCBrand owner: YUM ChinaLead agency: Trio IsobarContributing agencies: Baidu (China) Co., LtdCountry: ChinaIndustries: Restaurants & takeawaysMedia channels: Point-of-purchase, in-storeBudget: 500k - 1 million

Executive...

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