Glaxose D: Discovering the undercover enemy
Bitop Das Gupta
Campaign details
Brand Owner: GlaxoSmithKline Consumer Healthcare BangladeshLead agency: Grey Advertising BangladeshBrand: Glaxose DCountry: BangladeshIndustry: Non-alcoholic, soft drinksMedia: Point-of-purchase, in-store; TelevisionBudget: 500k - 1 million
Market background and cultural context
Glaxose D, a 99.6% glucose powder brand, was introduced by the consumer healthcare division of GlaxoSmithKline Bangladesh Ltd in 2011. Previously, it was present in the market for a long time as a generic glucose product named Dextrose Monohydrate (pure glucose powder) and was used for therapeutic purposes....