Campaign details
Brand: DettolBrand owner: Reckitt BenckiserLead agency: McCann Worldgroup IndiaContributing agencies: Nazara TechnologiesCountry: IndiaIndustries: Bath toiletries, soapMedia channels: Games & competitions, Mobile & apps
Executive summary
Learning hygiene habits is boring. How does a brand talk to young kids and teach them the very important habit of washing hands before eating? How does a brand achieve that on a very tight budget? By identifying an unlikely hero, someone kids look up to, Dettol not only engaged children on a large scale but also produced a massive...