Campaign details
Brand: DettolBrand owner: Reckitt BenckiserLead agency: McCann Worldgroup IndiaCountry: IndiaIndustries: Non-prescription, OTC productsMedia channels: Merchandise & free gifts
Executive summary
One of the major sources of entertainment for Indians are fairs and melas. However, they are also one of the major sources of illness for children.
Reckitt Benckiser's leading hygiene brand, Dettol, was quick to recognise the need to intervene and provide a solution that would keep children safe and away from preventable diseases such as diarrhoea.
Through an innovative and fun-filled solution, Dettol was able to...