Campaign details
Brand: Dabur HoneyBrand owner: Dabur India Pvt LtdLead agency: MullenLowe Lintas Group, IndiaCountry: IndiaIndustries: Sauces, seasonings, condimentsMedia channels: Content marketing, Newspapers, Online video, Print - general, unspecified, Search marketing, Social media, Television, Word of mouth, advocacyBudget: 1 - 3 million
Executive summary
Honey brand Dabur Honey, the market leader, grew consumption of an oft-forgotten ancient category by making it relevant for the modern world.
The brand has become pretty much synonymous with the category, having been the only major national player for almost three decades. But...