Campaign details
Brand: ColgateBrand owner: Colgate PalmoliveLead agency: Red Fuse Communications, MECContributing agencies: Dialogue Factory, Netcore, Genesis Burson-MarstellerCountry: IndiaIndustries: Oral healthMedia channels: Mobile & apps
Executive summary
In rural India, it is rare to find or get access to a professional dentist. There is just one dentist available for every 50,000 people. Lack of professional advice, coupled with poor oral hygiene and non-adoption of simple preventive habits, causes millions to suffer from easily preventable tooth-loss and dental diseases.
As a responsible brand, Colgate wanted to address this disparity...