Campaign details
Brand: Circles.LifeBrand owner: Liberty Wireless Pte. Ltd.Lead agency: VML SEA & IndiaCountry: SingaporeIndustries: Telephone & internet servicesMedia channels: Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In Singapore, the norm is to purchase a mobile plus SIM plan – a trick which has ensured that telco networks keep trapping consumers every year with a shiny new phone as part of the plan. This shiny phone made every consumer overlook an essential part of their plan – the amount of...