Cadbury 5 Star 3D: Get lost in a 3D world

Vipasha Bhuptani, Beenu Kurup

Chocolate brand Cadbury 5 Star used a multichannel approach to launch its new 3D variant targeting the youth market in India.

Campaign details

Brand: Cadbury 5 Star 3DBrand owner: MondelēzLead agency: OgilvyCountry: IndiaIndustries: ConfectioneryMedia channels: Gaming & in-game advertising, Mobile & apps, Online video, Outdoor, out-of-home, Social media, Sponsorship - events, property, TelevisionBudget: 5 - 10 million

Executive summary

Cadbury 5 Star has been one of India's leading chocolate brands for almost 50 years. A popular brand, it targeted the youth audience through its positioning of a chocolate experience that you get lost in. But with new brands wooing our consumers, the sales graph had started declining in...

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