Campaign details

Brand: Big Bazaar
Brand owner: Future Group
Lead agency: DDB Mudra Group
Country: India
Industries: Department stores
Media channels: Direct marketing, Events & experiential, Integrated, Online display, Outdoor, out-of-home, Point-of-purchase, in-store, Print, Radio & audio, Social media, Television
Budget: 1 - 3 million

Executive summary

The challenge: create new Big Bazaar occasions beyond the monthly stock-up.

The insight: the goodness of festivals comes alive in moments often enabled by food, fashion or home.

The idea: finding the genuine Big Bazaar moment in every festival and celebrating the inherent goodness it teaches us.

Bringing the idea to life: Har Tyohaar mein Big Bazaar (Festivals come alive with Big Bazaar). Big Bazaar embraced complexity, going local and celebrating over 43 festivals in 2018 alone, by prioritising and scaling efforts as per the needs of each festival.