Campaign details
Brand: Bahay TuluyanBrand owner: Bahay TuluyanLead agency: TBWA\Santiago Mangada PunoCountry: PhilippinesIndustries: Charities & voluntary organisationsMedia channels: Online video, Social mediaBudget: Up to 500k
Executive summary
In 2016, UNICEF revealed that one out of five children in the Philippines have been abused by adults. Most of the time, these children will never verbalise the experience and most of them will resort to other means of expressing their traumatic experience, which is why most cases remain unreported.
The Philippines is also known to be a very conservative country,...