Campaign details
Brand: Avon Beauty Products IndiaBrand owner: AvonLead agency: Zeno Group IndiaCountry: IndiaIndustries: Cosmetics, beauty aidsMedia channels: Events & experiential, Online video, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Brief: Breast cancer is an epidemic. With the brand's core belief in 'Beauty for a Purpose', Avon wanted to launch a crusade against breast cancer during Breast Cancer Awareness Month, to educate women and spread awareness of the issue in India.
Idea:Our solution was to scrutinise something (breasts)...