WARC Online Research 2008
The second phase of online researchMike Cooke26 February 2008
In the first of a series of guest posts from speakers at Online Research 2008, Mike Cooke, Global Director: Online Development, GfK NOP, shares his thoughts on the challenges and opportunities facing online research. Mike is the Conference Chairman, and will be speaking further on the issues facing the industry in his opening and closing remarks on both days of the event.
We are entering the second phase of the evolution of online research. The first wave was all about representation and the growth of...