WARC Online Research 2007
Chris Forrest
MORNING SESSION: PANEL PARTICIPANTS, CUSTOMISATION AND QUALITY CONTROL
You never quite know what to wear to any event with 'online' in the title. The dress code always seems binary; as scruffy as possible, or as sharp. This was definitely the sharp crowd. Still a research crowd, but researchers with their eyes on the prize.
Chairman's Introduction
Chairman Ian Wright (MD of OTX) kicked off by saying that the respondent experience has been poor. Many surveys are repeating what was done on CATI or CAPI ten years ago.
He even apologised for his “cheerless”...