WARC Measuring Advertising Performance Conference 2007
Chris Forrest and Roderick White
Chris Forrest (The Nursery) and James Aitchison (editor of WARC.com) reported directly from WARC's Measuring Advertising Performance Conference, London, on Thursday February 1 2007.
WARC Measuring Advertising Performance Conference 2007
Chris Forrest
THE OPENING: ADS IN MARKETS AND BRANDS ON THE BOARD
Back to MAP Again
Last time I came to MAP it was in a long corridor at The Waldorf, which felt like an aeroplane fuselage.
Today we wafted...
