Campaign details
Brand: Tourism New ZealandBrand owner: Government of New ZealandEntrant company: Special AucklandIdea creation: Special Auckland / Special SydneyMarket: Global, New ZealandSector: Destinations and locationsMedia channels: Content marketing, Cinema, Online video, Outdoor, out-of-home, Programmatic display, Search marketing, Social media, Television, Word of mouth, influencersBudget: 3 - 5 millionCampaign video
Creative assets
Read the full case study here
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