STC: The Unexpected Reroute

STC, a telecommunications company, launched a campaign in Saudi Arabia to change the behaviour of people by getting them to go digital.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyEntrant company: Wunderman Thompson - Saudi ArabiaIdea creation: Wunderman Thompson RiyadhMarket: Middle East & North AfricaSector: Telecoms & utilitiesMedia channels:Content...
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